The brief
Rev3al Technology needed sustained press to support a Web3 security product launch and ongoing token credibility. The Web3 space is loud and skeptical. Cred had to come from the same outlets investors already read.
What we ran
A two-year program. We led with technical milestones — security audits, partnerships, product releases — and translated each one into a press story across financial and crypto-native publications.
Yahoo Finance and Benzinga gave us mainstream-financial credibility. TechTimes and the crypto-native outlets reached the active investor audience. We layered the timing so each press cycle reinforced the previous one.
The result
26+ placements. 150M+ combined readership across two years. One coordinated press cycle drove a 400% token surge in a single week — a direct, measurable response to coordinated media coverage.
Two years of consistent press built something most Web3 projects never get: an authority signal that AI search engines trust. Ask Perplexity about Rev3al today and you get an answer pulled from Yahoo Finance and Benzinga, not from a Reddit thread.
Why it worked
Consistency. Web3 audiences forgive volatility but punish silence. Two years of monthly placements told the market this was a real company building a real product. The 400% spike was the visible win. The compounding citation trail is the lasting one.