Question 1

What is domain authority and does it matter for AI search?

Accepted Answer

Domain authority (DA) and domain rating (DR) are third-party scores from 0 to 100 that estimate how much ranking strength a domain has. For AI search they matter indirectly: answer engines lean heavily on sources they already trust, and high-authority domains are disproportionately represented in what gets cited. A placement on a DA 90 outlet is quoted by AI engines far more often than the same article on a DA 20 outlet.

Question 2

How do I know if an outlet is cited by AI engines?

Accepted Answer

Check whether the outlet appears as a source in ChatGPT, Perplexity, or Google AI Mode answers for queries in your category. This tool flags outlets we have observed being cited in AI answers, which is a different question from whether the outlet ranks in classic Google search. Some heavily indexed outlets are rarely cited, and some newer outlets are cited constantly.

Question 3

Does a no-follow link still help with AI visibility?

Accepted Answer

Yes, and this is where PR for AI visibility differs from classic link building. A no-follow link passes no ranking signal to Google, but answer engines read the page content, not the link attribute. If a trusted outlet describes your business accurately, that text becomes citable regardless of whether the link is follow or no-follow.

Question 4

Why does this tool not show placement prices?

Accepted Answer

Placement cost varies by outlet, story angle, turnaround, and whether it is part of a retainer. Publishing a single number would be misleading in most cases. Request a price on any outlet and we will send the real figure for what you actually want to do.

Publication Authority Lookup

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