DIGITAL PR // B2B SAAS

Digital PR for B2B SaaS

Get the press TechCrunch readers actually trust — and the citations buyers Google.

/01 — THE PROBLEM

Why this is harder than it looks.

Founders ship product daily and assume the press will follow. It does not. Editorial desks ignore launch announcements that read like changelogs. Founders end up paying for ads that vanish the moment the budget runs dry.

Buyers in 2026 vet vendors before the first demo. They search the company name, scan the first page, and look for credible third-party coverage. If TechCrunch, Inc., or a relevant industry trade has not written about you, the trust gap closes the deal for someone else.

/02 — WHERE WE PLACE YOU

Publications that matter for b2b saas.

01

TechCrunch
02

Inc.
03

Forbes
04

Business Insider
05

Yahoo Finance
06

Industry trade publications

/03 — OUR APPROACH

How we run it.

/01

Story angles that desks accept

We pitch story angles tied to category trends, customer outcomes, and founder POV — not feature ships. Editors care about why a story matters to their readers.

/02

Tier-1 plus vertical

We pair tier-1 outlets (TechCrunch, Forbes, Inc.) with vertical trades your buyers actually subscribe to. Tier-1 sets the credibility ceiling; vertical trades close the deal.

/03

Cited everywhere

Every placement is structured for AI citation pickup. Schema, anchor text, and source authority all engineered for downstream search visibility.

/04 — OUTCOMES

What you get.

+ 5–15 placements per quarter across tier-1 and vertical media
+ Permanent backlinks from DA 80+ domains
+ Citation footprint indexed in ChatGPT, Claude, Perplexity, and Google AI Mode
+ Brand defensibility against competitors with deeper budgets

/05 — QUERIES WE TARGET

When buyers search, this is what they type.

Each engagement is built around the exact phrases your buyers Google and ask AI engines. For b2b saas this includes:

"digital PR for B2B SaaS" "PR agency for SaaS startups" "press for SaaS founders" "SaaS PR strategy"

/06 — QUESTIONS

Common questions from b2b saas.

How is this different from a PR agency? +

Most PR firms send press releases. We pitch story angles editors care about, then engineer every placement for downstream SEO and AI search visibility. Press becomes a compounding asset, not a one-time hit.

How fast does coverage start? +

First placements typically land within 30 days. Tier-1 outlets like Forbes and Inc. take longer because the story has to be built and the relationship landed. Plan for the long arc.

Does this work for pre-revenue startups? +

Yes, but the angle changes. Pre-revenue companies pitch on vision and category insight; revenue companies pitch on traction and customer outcomes. We tune the story to your stage.

/07 — ALSO COVERING