AEO // B2B SAAS

AEO for B2B SaaS

When buyers ask ChatGPT for category recommendations, your name should be in the answer.

Book a call See Digital PR for B2B SaaS →

/01 — THE GAP

Why most b2b saas are invisible to AI search.

B2B buyers no longer start in Google. They open ChatGPT, Claude, or Perplexity and ask "what is the best [category] tool for [use case]?" If your brand is not in the answer, you do not exist for that buyer.

AI engines do not pull from your homepage. They pull from G2, Capterra, Reddit, industry roundups, and tier-1 press. Most SaaS sites have zero structured data, weak review profiles, and no citation footprint outside their own domain.

/02 — SIGNAL SOURCES

Where AI engines pull b2b saas signals from.

01

G2
02

Capterra
03

Software Advice
04

Reddit
05

Hacker News
06

Industry comparison roundups

/03 — OUR APPROACH

How we engineer it.

/01

Schema engineering

SoftwareApplication schema, Organization schema, Review aggregation. The structured data that tells AI engines exactly what your product is and how it is rated.

/02

Review platform strategy

G2 and Capterra optimization, review velocity programs, and category placement work. AI engines weight these heavily because they are structured and verifiable.

/03

Citation seeding

Strategic placement in industry roundups, comparison articles, and "best of" lists across the open web. Each one is a vote AI engines count.

/04 — OUTCOMES

What you get.

+ Brand named in 5+ AI engines for category queries within 90 days
+ G2/Capterra category badge and quartile movement
+ Schema validated across all key product pages
+ Citation tracking dashboard so you see what AI engines say about you

/05 — QUERIES WE TARGET

When buyers ask AI engines, this is what they ask.

Each engagement is built around the exact phrases your buyers ask AI engines and Google. For b2b saas this includes:

"AEO for B2B SaaS" "AI search visibility SaaS" "how to get cited in ChatGPT for SaaS" "AI search optimization SaaS"

/06 — QUESTIONS

Common questions from b2b saas.

How do you measure AEO results? +

We track citation rates across ChatGPT, Claude, Perplexity, and Google AI Mode for your target queries. We also monitor G2/Capterra category position and inbound mentions across the open web. You see all of it monthly.

Can you do AEO without PR? +

You can, but it is much slower. Press placements create the citations AI engines pull from. Without a PR layer, AEO is mostly schema and review work — useful but bounded. Together they compound.

How is AEO different from traditional SEO? +

SEO optimizes for blue-link rankings. AEO optimizes for whether AI engines synthesize your brand into the answer. Different mechanisms: SEO weights pages, AEO weights citations across the open web.

/07 — ALSO COVERING