JOURNAL // 2026

Field notes from the desk.

Tactical writing on press, search, and AI search visibility. Built for operators. No hot takes, no fluff.

MAY 2, 2026

/ AEO/Legal

SEO vs AEO for law firms: what to invest in first in 2026

SEO and AEO are not competing budgets for law firms. SEO is the foundation. AEO is what gets you cited inside ChatGPT, Claude, and Google AI Mode. Here's the order to fund them.

Read post →
MAY 1, 2026

/ AEO/Legal

How ChatGPT and Google AI Mode pick which law firm to recommend

AI engines recommend law firms based on directory citations, schema markup, and review consensus. Here's the actual mechanism and the fix.

Read post →
APR 29, 2026

/ AEO

Why press is the best AEO investment of 2026

PR placements are the highest-leverage way to get cited by ChatGPT, Claude, and Perplexity. Here's the mechanism, the math, and the playbook.

Read post →