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FOR LAW FIRMS // FREE AUDIT

When prospects ask ChatGPT for a [practice area] lawyer in your city, does your firm come up?

Most don't. The firms that do are converting AI-driven leads at 5-6x the rate of regular Google traffic. Free 20-minute audit shows you exactly where you stand and what to fix — built specifically for small-to-midsize law firms.

Book my free audit →

20-min Zoom · Live AI probe · Bar-rules compliant by default

The reality in 2026

Your buyers aren't Googling the way they used to.

Someone gets in a car accident. Someone needs a divorce attorney. Someone's small business gets sued. The first move increasingly isn't Google — it's a question to ChatGPT or Google AI Mode: "best [practice area] lawyer in [their city]."

AI engines name some firms in the answer. They skip others. The skip is permanent until you fix it. And the firms that get named pull leads at the highest intent point in the entire buyer journey — the moment of "who do I call?"

If your firm isn't being named, your competitors are pulling the leads you should be getting. That's the audit's whole job: show you exactly where this is happening, then tell you how to flip it.

What you get on the call

Three things, twenty minutes.

01

A live AI probe of your firm

We type your real buyer queries into ChatGPT, Claude, Perplexity, and Google AI Mode on screen-share. You watch what shows up — and which firms in your market show up instead.

02

A competitor citation map

Side-by-side: which firms in your category and city are getting cited, what their citation footprint looks like, and which gaps are recoverable inside 90 days.

03

Three fixes — bar-compliant

Three specific actions ranked by ROI. Each one is reviewable against state bar advertising rules and ABA model rules. You can execute them yourself or hire us.

Recent service-business placements

Real firms. Real placements. Real numbers.

Case studies below are from across our service-business client base — the methodology is the same for law firms. Once we publish the first batch of law-firm-specific case studies, they'll appear here too.

Nightlife & Entertainment

Ballet Hollywood

Seven press placements across LA media in two weeks. GloRilla surprise set. Wall-to-wall coverage from LA Daily News to LA Weekly.

7

Publications

6.7M+

Readers reached

Web3 / Blockchain Security

Rev3al Technology

26+ placements over two years. Yahoo Finance, Benzinga, TechTimes. A 400% token surge tied to one press cycle.

26+

Publications

150M+

Readers reached

Health & Wellness / DTC

Stonehenge Health

Five targeted placements for a GLP-1 supplement launch. OK Magazine, Hollywood Life, Grit Daily. Trust built before the first sale.

5

Publications

3.5M+

Readers reached

This audit is for you if

  • +You're a managing partner, founding partner, or owner at a 5-100 attorney firm
  • +You compete on local + practice-area searches (PI, family, criminal, business, estate)
  • +You have at least 4.0+ stars on Avvo, Google, or Martindale and a real referral base
  • +You can act on findings — either yourself or with a team

Skip this if

  • ×You're a solo lawyer just hung your shingle and want pure SEO advice
  • ×You sell only B2B legal services to a tiny named-account list (AI search isn't your channel)
  • ×Your firm has bar discipline issues that need handling before any marketing work

The promise

If you don't leave the call with at least one specific finding worth fixing, I'll mail you a $50 Amazon gift card.

I haven't sent one yet. The audit produces real findings every time on a real law firm.

Common questions from law firms

Real objections, plain answers.

Does AI search actually matter for law firms in 2026?

Yes — and faster than most firms realize. People with legal questions increasingly ask ChatGPT, Claude, and Google AI for "best [practice area] lawyer near me" before they Google. AI-cited recommendations convert at 5-6x the rate of traditional search. Firms not appearing in AI answers are losing high-intent leads to the firms that do.

How is this different from typical legal SEO?

Legal SEO firms optimize for Google blue-link rankings — useful but increasingly secondary. We optimize for AI citation pickup (the new layer), press placements (which AI engines treat as high-trust signals), and Google rankings together. The integration is what compounds; doing one alone leaks performance.

What about bar association advertising rules?

Every placement and on-page change passes through a marketing-rules check before it ships — state bar advertising rules, ABA model rules, and your firm's policy. We send you the placement preview; you sign off; it goes live. No surprises for the managing partner.

Will you guarantee specific results?

We guarantee placements at the tier you sign up for and the work that drives the inputs. We don't guarantee specific lead numbers because conversion depends on factors we don't control (your intake response time, your close rate, your offer). What we can promise: by month 3, your AI citation footprint will measurably improve.

Are you a real PR firm or just an SEO agency rebranded?

Real PR firm. We have an editorial network with 1,000+ publications, place tier-1 features (Forbes, USA Today, Inc., Business Insider), and run press placements alongside the AI/SEO work because they compound on each other. Our edge is doing all three together — most firms in the legal-marketing space do one.

Pick a time

Book your free law firm AI audit.

20 minutes. Zoom. Live screen-share. Three findings, guaranteed. Bar-rules compliant.

Or email caleb@subscribepr.com →