Free tool
Schema Grader
Paste any URL. See exactly which structured data an answer engine can read on that page, what is missing, and what to fix first.
Works on any public page, not just yours. Try a competitor.
The honest version of what schema does
Structured data is not a Google ranking factor. Google has said so repeatedly, and anyone selling you schema as a way to rank higher is misrepresenting it. What it does is make a page eligible for rich results and make its meaning readable by machines.
For AI search that second part is the whole game. An answer engine has to isolate a specific claim before it can cite it. Marked-up structured data hands it that claim already labelled. FAQPage markup matters most, because it converts your content into the exact shape an answer engine is looking for.
The failure mode worth knowing: structured data breaks silently. Markup can stop being emitted across hundreds of pages with no error and no visible change. We found exactly that on our own site in September 2026: a heading pattern mismatch meant 374 of our own posts were shipping FAQ text with no FAQPage markup at all. That is the kind of thing this tool catches.
Schema is the part you can fix yourself
Getting cited is the harder half, and it depends on what other sites say about you. Get the free AI visibility audit and see where you actually stand across ChatGPT, Perplexity and Google AI Mode.
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