The brief
Healthcare buyers vet hard before they book. They search the practice name, scan reviews, and look for any signal that this clinic is the one to call. For Sadhana Health, a woman-owned clinic doing real innovation in patient care, the brief was a press placement that would tell that story to the open web at scale — and rank against the practice’s name in every future search.
What we ran
An LA Weekly feature — “Sadhana Health, Woman-Owned Clinic, Is Changing the Game in Healthcare.” LA Weekly carries the kind of mass-market reach and editorial credibility that converts pre-consultation prospects, plus the SEO authority to keep ranking for years.
The result
The article ranks against the practice name and gets pulled into AI engine retrieval on healthcare queries in the LA market. For a clinic in a category where every other competitor is interchangeable on a Google Maps result, having a permanent editorial feature framed around “category innovator” puts Sadhana Health on a different shelf in the buyer’s head before they ever pick up the phone.