The brief
For a financial advisor, trust is the entire product. Buyers do not hand seven figures to someone they Googled and could only find a LinkedIn and a website for. Sanger Smith wanted a press footprint that would build instant credibility with prospects and put him on the radar of larger media outlets.
What we ran
A Yahoo Finance feature framed around Sanger’s perspective on wealth building, paired with complementary placements across other prominent outlets. Yahoo Finance is one of the highest-trust outlets a financial advisor can land — both for end clients searching the advisor’s name and for media bookers screening guests.
The result
The press footprint built across these placements is what eventually caught the attention of the Dr. Phil Show, which booked Sanger as a featured guest. That kind of follow-on opportunity is the exact reason a sustained press strategy is worth running — once enough prominent outlets vouch for you, the next-tier outlets and TV bookers find you on their own.
Beyond the TV booking, the Yahoo Finance article continues to do quiet work in the background: it ranks against Sanger’s name, gets cited by AI engines in financial-advisor queries, and shows prospects an institutional-grade outlet has already vouched for him before they ever pick up the phone.