JOURNAL // 2026
Field notes from the desk.
Tactical writing on press, search, and AI search visibility. Built for operators. No hot takes, no fluff.
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MAY 2, 2026
/ AEO/Legal
10 min read
SEO vs AEO for law firms: what to invest in first in 2026
SEO and AEO are not competing budgets for law firms. SEO is the foundation. AEO is what gets you cited inside ChatGPT, Claude, and Google AI Mode. Here's the order to fund them.
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MAY 1, 2026
/ AEO/Legal
8 min read
How ChatGPT and AI Mode pick law firms
AI engines recommend law firms based on directory citations, schema markup, and review consensus. Here's the actual mechanism and the fix.
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APR 29, 2026
/ AEO
3 min read
Why press is the best AEO investment of 2026
PR placements are the highest-leverage way to get cited by ChatGPT, Claude, and Perplexity. Here's the mechanism, the math, and the playbook.
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