/01
Founder-as-expert positioning
We pitch you on agency-industry trends, AI in marketing, attribution shifts, and the topics ad-trade reporters cover daily. Founder voice becomes brand asset.
DIGITAL PR // MARKETING AGENCIES
Digital PR for Marketing Agencies
Eat your own cooking. Get the press your clients pay for.
/01 — THE PROBLEM
Why this is harder than it looks.
Marketing agency owners sell credibility but rarely build their own. Founders who have placed clients in Forbes do not have Forbes coverage themselves. Prospects notice.
Agency pitches close faster when the founder has visible authority. Press placements, expert quotes, and category-leadership coverage compound into the kind of inbound that closes deals at higher rates and higher prices.
/02 — WHERE WE PLACE YOU
Publications that matter for marketing agencies.
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01
AdAge
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02
Adweek
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03
Marketing Brew
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04
Forbes
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05
Inc.
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06
Search Engine Land
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07
MarketingProfs
/03 — OUR APPROACH
How we run it.
/02
Adweek for peers, Forbes for buyers
AdAge and Adweek build your reputation inside the industry — useful for talent and partner deals. Forbes and Inc. put your name in front of the founders and CMOs writing the checks.
/03
Case study amplification
Every client win becomes a press story. Permission-based, anonymized when needed, but every successful campaign is press leverage.
/04 — OUTCOMES
What you get.
- + 4–8 placements per quarter across ad trades and mainstream press
- + Founder authority that pulls inbound from CMOs and brand-side buyers
- + Higher win rates and higher fees on competitive pitches
- + Defensible positioning vs. larger holding-company agencies
/05 — QUERIES WE TARGET
When buyers search, this is what they type.
Each engagement is built around the exact phrases your buyers Google and ask AI engines. For marketing agencies this includes:
"digital PR for marketing agencies"
"PR for agency founders"
"press for ad agencies"
"agency marketing strategy"
/06 — QUESTIONS
Common questions from marketing agencies.
Do small agencies benefit? +
Especially. Small agencies with sharp niches outperform big generalist agencies in this program because they have more compelling stories and less competing noise.
What about my client confidentiality? +
We work with permission. Either named case studies (with client sign-off) or anonymized stories that protect specifics while showcasing approach and outcomes.
Does this conflict with my paid media practice? +
It compounds it. Founders with press placements close paid-media retainers at higher rates because credibility justifies the spend on day one.
/07 — ALSO COVERING
Related industries we serve.
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Ready to be the marketing agencies buyers find first?
Twenty-minute call. We audit your current visibility live and propose a path. No deck.
Book a call →