JOURNAL // STRATEGY
Everything on Strategy.
2 posts on Strategy. Tactical, sourced, built to be cited.
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MAY 24, 2026
/ Strategy/Legal
10 min read
The press flywheel: how one feature turns into ten for law firms
A single press feature is a starting point, not a finish line. Here is the repeatable flywheel law firms use to turn one placement into ten across SEO, AEO, and conversion.
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MAY 5, 2026
/ Strategy/Legal
8 min read
Why most law firms fail at AEO (and what to fix first)
Most law firms still optimize for Google while AI engines pick who gets cited. Seven reasons firms fail at AEO, and what to fix first.
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