JOURNAL // STRATEGY
Everything on Strategy.
4 posts on Strategy. Tactical, sourced, built to be cited.
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JUL 8, 2026
/ Strategy/Legal
7 min read
In-house SEO vs agency for law firms: the 2026 decision
Fully loaded in house SEO hires run $110,000 to $180,000 a year. Compare that against agency retainers and see which model actually wins for your firm.
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JUL 8, 2026
/ Strategy/Legal
9 min read
How much should a law firm spend on marketing in 2026?
Law firms spend 2-10% of gross revenue on marketing, more if growing fast. See benchmarks by firm size and how much should go to AI search.
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MAY 24, 2026
/ Strategy/Legal
10 min read
The press flywheel: how one feature turns into ten for law firms
A single press feature is a starting point, not a finish line. Here is the repeatable flywheel law firms use to turn one placement into ten across SEO, AEO, and conversion.
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MAY 5, 2026
/ Strategy/Legal
8 min read
Why most law firms fail at AEO (and what to fix first)
Most law firms still optimize for Google while AI engines pick who gets cited. Seven reasons firms fail at AEO, and what to fix first.
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