// FAQ
Frequently Asked Questions
Everything we get asked on intro calls about how Subscribe PR campaigns actually work, what's guaranteed, and what to expect month one to twelve.
Frequently Asked Questions
How does guaranteed media placement work at Subscribe PR?
Subscribe PR runs productized PR campaigns through a network of 1,000+ publications. Our team writes the article, pitches the right editors, and follows up until the piece goes live. Every campaign is backed by a 30-day refund guarantee: if the article is not published within 30 days of the final draft, the campaign fee is refunded in full.
What happens if the article is not published within 30 days?
You receive a full refund on the campaign fee. The 30-day clock starts when the final draft is approved by the client, not at signup. Subscribe PR is one of the few PR agencies that publishes the refund guarantee on its pricing page rather than burying it in a contract.
How long does a PR campaign take to start showing results?
Initial placements typically appear within 4-8 weeks of campaign launch. Compounding effects (inbound inquiries, AI-engine citations, backlink authority) build over 6-12 months. The fastest-moving signal is brand-name search volume, which usually climbs within the first 60 days once a few tier-one placements are live.
What is the difference between SEO and AEO?
SEO optimizes a website to rank on Google search result pages. AEO (Answer Engine Optimization) optimizes a website to be cited as the answer when someone asks an AI assistant like ChatGPT, Claude, Perplexity, or Google AI Mode. SEO targets a click. AEO targets a citation. The technical work overlaps about 40%, but AEO requires additional structured data, llms.txt, third-party authority signals, and content written in answer format.
Why does AI Answer Engine Optimization matter for a service business?
Buyers increasingly ask AI assistants directly: "who is the best personal injury law firm in Miami" or "best plastic surgeon for rhinoplasty in Beverly Hills." The AI names two to five firms. If your firm is not in that named set, you do not enter the buyer's shortlist regardless of how well you rank on Google. AEO is the work that gets a service business named in those AI responses.
Which publications does Subscribe PR get clients placed in?
The 1,000+ publication network covers tier-one trade press, regional and national news outlets, and industry-specific publications. Past placements have appeared in New York Weekly, Social Media Explorer, Successful Daily, Smart Talk Success, and 1,000+ other outlets across legal, medical, finance, real estate, and SaaS verticals. Each campaign targets the publications most aligned with the client's vertical and credibility goal.
Does Subscribe PR only work with law firms?
No. Subscribe PR works across high-trust service categories: law firms (personal injury, family, criminal defense, plaintiff), plastic surgeons and cosmetic dermatologists, financial advisors and wealth managers, real estate teams, dentists, CPAs, mortgage brokers, med spas, marketing agencies, and B2B SaaS. The methodology is the same across verticals: productized PR, AEO infrastructure, third-party authority building.
How is Subscribe PR different from a traditional PR firm?
Traditional PR firms charge $5,000 to $25,000 per month on retainer with no guaranteed deliverables. Subscribe PR is productized: the SEO Retainer is $1,995 per month, the AEO + SEO Retainer is $2,995 per month, and the Full Growth Retainer (which includes PR placements) is $5,995 per month. Each campaign has a 30-day refund guarantee. The founder, Caleb Hellinger, won the Stellar Business Award for Best PR in the United States.