The brief
Real estate is a category buyers vet hard before they pick up the phone. Reviews matter, but social proof from an outlet buyers already trust matters more — and unlike a review, a press placement keeps working months after it goes live. Denise Williams wanted credibility that could open doors her competitors couldn’t.
What we ran
A Yahoo Finance feature framed around Denise and her husband as a real-estate power couple. Yahoo Finance’s reach and SEO authority meant the article showed up at the top of every Google search for their names from the day it published.
The result
The placement did its real work in the months after it went live. Two months in, Denise and her husband were getting inbound requests to speak at multiple industry events. Those speaking spots turned into face-to-face credibility with rooms full of qualified buyers, and multiple new deals closed inside the same month from the engagements alone.
The Yahoo Finance article is still working today — it ranks against their names, gets cited by AI engines in real-estate queries in their market, and serves as the social proof that earns the meetings before they ever happen.