The brief
Personal injury law is a trust-driven category. Buyers don’t compare hourly rates — they decide based on whether they believe the firm will fight for them. Baggett Law wanted a tier-1 feature that surfaced that trust thesis in editorial, not in copy the firm wrote about itself.
What we ran
A USA Today contributor placement: “Baggett Law Personal Injury Lawyers — Success Starts with Trust.” The feature was structured to read as a category profile, with the firm’s voice and approach as the lens. Apple News distribution confirmed on the article so the practical reach extended into the 100M+ iOS native pool on top of the 88M+ direct USA Today readership.
The angle was deliberate: trust as the differentiator. Most PI firms market on results. Baggett’s editorial leans into the part prospects actually decide on — whether they trust the firm’s intent before signing.
The result
A USA Today feature now sitting permanently in search results for the firm’s name and for high-intent practice-area queries. The article became a homepage trust signal, an intake-packet credential, and a citation footprint in AI search that compounds every time a prospect asks ChatGPT or Google AI for a recommendation.
The placement is also bar-compliant editorial — no improper testimonials, no superlatives that violate state rules, just an authority feature any compliance counsel can sign off on.