AUTHOR
Caleb Hellinger
Founder of Subscribe PR, a PR and AEO company that gets brands cited by every major AI search platform.
What I actually do
I run Subscribe PR out of Tempe, Arizona. We do two things that usually sit in separate companies: we earn clients coverage in publications that AI engines already trust, and we rebuild the technical side of their sites so those engines can read, attribute and cite them. Most of our work is with law firms and plastic surgery practices.
I am not a journalist and I do not claim to be. I am an operator who has spent the last several years learning, in public and occasionally the hard way, what actually makes an engine name one business over another.
What you can check independently
- https://www.calebhellinger.com/
- https://www.linkedin.com/in/caleb-hellinger-9382b1a5/
- https://www.instagram.com/caleb.hellinger/
- https://www.threads.com/@caleb.hellinger
- https://nyweekly.com/business/founder-of-subscribe-pr-is-helping-businesses-grow-by-establishing-authority/
- https://socialmediaexplorer.com/digital-marketing/caleb-hellinger-helping-businesses-dominate-google-media-2/
- https://www.successfuldaily.com/caleb-hellinger-built-subscribe-pr-authority-engine/
- https://smarttalksuccess.com/caleb-hellinger-unknown-to-unstoppable-pr-strategy/
Two of those are features written about me by outlets I do not control. The rest are profiles I run. There is no award badge on this page because I am not going to put up a credential you cannot verify yourself.
The work, with names on it
30 client engagements are written up in full, with the client named and the publications listed. That is the part of this business that is checkable, so it is the part I would judge us on.
Read the case studies →How these posts are made
Straight answer, because an AEO company being cagey about this would be ridiculous.
Research and drafting on this journal are AI assisted. I use the same tooling we build for clients. Every post is written against primary sources, meaning the original study, the platform's own documentation, or Search Console and Bing Webmaster Tools data from accounts we actually operate. Where a number comes from somebody else's research, the post says whose.
I review what goes out and my name is on it, which means when something here is wrong it is my mistake and not a tool's. If you find an error, tell me and I will correct the post and say that I did.
In October 2026 we cut this journal from roughly 900 posts to 353. The ones we removed were published faster than they earned anyone's attention, and keeping them up would have been a claim that volume equals authority. It does not. We now publish less.
Nothing here is legal or medical advice. Posts about law firm or surgical practice marketing are written for the people who run those businesses, not for their clients or patients.