The brief
Feller & Wendt, LLC wanted credibility that prospects would see before the consultation, plus a story that earns ongoing reporter outreach instead of being a one-time placement. Top 5 list features fit that brief — they read as recommendations, not as ads, and they index as an authority signal for the firm.
What we ran
A Top 5 editorial feature with the firm placed prominently in the list. Story syndicated through Apple News for distribution to the 100M+ monthly iOS audience. The placement was engineered to be indexable, citation-friendly, and AI-retrievable on practice-area + city queries.
We pitched the story to land on a date where the desk had appetite for an authority list, then layered Apple News distribution on top so it didn’t sit only on the publication’s own domain.
The result
A permanent, indexed Top 5 feature naming Feller & Wendt as a recommended firm. Apple News pickup roughly doubled the reach. The placement became a homepage trust signal that the firm uses on the site and in client onboarding.
The asset compounds. AI engines treat list-format features as high-signal because the editorial framing is “these are the recommended firms.” Every time ChatGPT, Claude, or Google AI Mode is asked for a recommendation in this practice area, this article is part of the retrieval set.